Back to Work

Hello. I hope you had a great Holiday. Now let’s get back to work. We need to conduct a soft launch of your projects before this month ends. This is so you have enough feedback on your work to start work on the ad campaign development. Here are a bunch of things that you need to gather together

• Copies of your business plan, and a shorter sumarised version on an A3 sheet.
•  Mindmaps if any detailing out your logic, products, services etc.
• Identity Design variations and the final concept
• Scribbles, concepts and ideas that you have generated so far…

and most importantly!

• Mock-ups of concepts that you INTEND to develop after the soft launch. You will create mock-ups now so you can use the feedback to fine tune your work.

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The Venue can be the classroom itself, or if you can wrangle some Parishad space for this even better. I’ll leave it to you, maybe a bunch of you can amble over and request. Someone suggested printouts. Good idea. PPTs will be linear unless everyone has a laptop. Figure out a way to display the A3 sheets.

I will also try and get together some industry experts in specialised areas. You can also use this opportunity to steer your project towards your desired career goal. The idea is to understand what the industry needs from you and fine-tuning your project so it serves your purpose AFTER you graduate. They will be from the following areas:

• New Media, Web and Software Tehcnologies
• Animation, Broadcast Content, VFX, Film
• Advertising, media, P.R and Brand Development
• Graphic Design, Packaging and Publishing Design
• Fashion and Accessory Design, Lifestyle Products
• Retail space design,P.O.P and visual merchandising
• Events, P.R and event design and planning
• Entrepreneurship, Starting your own design business

If I’ve missed out a viable career option scrap or comment and I’ll update it. There is also a poll on orkut (here) just so I can check the ratio of each design vertical. If you’ve already voted don’t. If you haven’t I recommend that you do.

Finally remember that each one should aim for maximum feedback. Structure your presentation so it clearly explains your rationale and pump them for feedback. In fact I suggest that you ambush, stalk, torment, plead, beg and threaten for feedback on your work. A guy in your class actually roamed MG road handing out survey forms, collecting feedback for his project. Thats what i’m talking about. Go ballistic, your project should really rock.

Let’s discuss the rest of this in class. Call me when everyone’s back.